Personalized Print and 1:1 Marketing
Increase your response rates, grow your business, and build your brand with 1:1 Marketing solutions from TPH®!
1:1 Marketing is a unique tool that allows you to send your Customers personalized marketing pieces with text and imagery that is specifically tailored to them giving them a one-to-one pitch.
Customize your message and get results! With TPH®’s 1:1 Marketing capabilities you can send your Customers customized messages that speak to their wants and needs. 1:1 Marketing simply begins with a standard template. From that standard template text and imagery within can be changed again and again to produce variable, personalized marketing collateral for each unique Customer.
Personalization = Engaged Readers = Better Customers
Take advantage of TPH®’s 1:1 Marketing capabilities and enjoy:
- Higher & Faster Response Rates
- Higher Conversion Rates
- Increased Order Size
- Cost Effective Marketing Programs
- Increased Brand Loyalty
- Greater Customer Retention and More
Higher Response Rates and Increased Sales
Direct Communication - Look in your mailbox at work or at home these days and you won't see many letters addressed “Dear Customer”. That's because savvy marketing professionals know that individuals are much more likely to take the time to read a message that speaks to them directly. Personalization enables advertisers to create customized messages to individual customers, by using their personalized data to determine the design, photos, illustrations, copy and offers to be included in the piece.
Personalization Works - Research shows that adding personalization increases response rates by as much as 60% in some cases. While Direct Mail is the most obvious application, personalization can be added to business forms, annual reports, financial material, brochures and catalogues.
We Make It Easy - The variable print technology available at TPH® makes personalizing your message affordable, effective, and easy to manage. Whether you want to speak to your full customer database or you want to drill down to a select few, our technology can help you create full colour, personalized marketing campaigns that will boost your response and get you the results you desire.
Solutions With Results - All you need is a database that drives personalization, the rules that direct what goes where and the digital master that gets personalized. Working with you, TPH® will create the master version and then add the rules and links to your database. At TPH®, we have the knowledge and expertise to help you set up your database to maximize your marketing dollar.
|
