1:1 Marketing

Higher Response & Increased Sales Look in your mailbox at work or at home these days and you won't see many letters addressed “Dear Customer ”. That's because savvy marketing professionals know that it takes much more these days to grab the attention of the viewer. Individuals are much more likely to take the time to read a message that speaks to them directly. Personalization enables advertisers to create customized messages to individual customers, by using their personalized data to determine the design, photos, illustrations, copy and offers to be included in the piece. Research shows that adding personalization increases response rates in some cases by as much as 60%. While Direct Mail is the most obvious application, personalization can be added to business forms, annual reports, financial communications, brochures and catalogues.